Alternate Reality Games
ReTHINKers - DYSON Careers
This ARG lead potential recruits for Dyson through various types of puzzles over a several weeks. The first challenge was to create a physical object that would be a key to the all the other challenges. The players found a set of origami instructions hidden through the teaser video that when followed gave them a cube covered in codes and symbols.
🏆 WARC Award for Strategic Innovation
🏆 DRUM Marketing Award for Social Media Strategy
Smokescreen - Channel 4
Channel 4 Education commissioned this ARG to be an online teen drama exploring issues around online identity, security and surveillance.
As part of Six to Start’s core creative team, I designed and produced the majority of the games for the Smokescreen ARG.
Winner of the SXSW Interactive Award for Best Game
🏆 Winner of the Learning on Screen Multimedia Award
🏆 Nominated for the BIMA Educational & Outreach Award
🏆 Nominated for the BIMA Accessibility & Usability Special Award
The Great Ffforde FFFiasco - hodder stoughton
To launch the book First Among Sequels Hodder Stoughton commissioned Coney Communications to make an ARG that brought the world of Thursday Next and her friends over into the real world. Escaped background characters, a megalomaniacal fanfic gone rogue lead to a real world race around Swindon to stop the entirety of fiction being undermined and collapsing into nothingness.
🏆 The Bookseller's Nibby Awards: Midas Public Relations Publicity Campaign of the Year